Creating creative contents on the Internet can be a distressing job. You will often meet clients with unrealistic expectations and limited budgets. Nevertheless, you are still required to give them only the best.
Here, you will find inspiring ideas on how to make your job more efficient and faster. You will learn tips and tricks on video editing, audio editing, and choosing themes.
On Video Editing
Visual media is the ideal means to deliver a message, yet creating a video is not a simple task. First, you need to set some protocols for your editing task. Note them on a piece of paper and put it on your work desk. The key to fast editing is to repeat the same routine for all the existing tasks.
Second, you need a software that you can always rely on. As an example is the Premiere Pro. This program is popular among creators because it integrates with other visual effect programs like After Effects, Audition, SpeedGrade, and Media Encoder. However, you need to screen for online editors for your reserve. Here is the link to Freemake editor. It is an online cropper that is compatible with many formats like MP4, MOV, FLV, HD, AVI, WMV, and MKV. It can be handy to deal with simple videos that need to be published quickly.
Third, you must have the latest hardware upgrades. You may not like this idea because it means adding more expense to your budget. However, you should take this step and consider it as an investment. Your hardware is your money-maker. Investing in a quality program alone is not enough.
On Audio Editing
Many video creators underestimate the quality of the music score they put on their contents. Do not be one of them! Embedding an audio file to a visual content is an art on its own. Otherwise, you can end up making videos with background music that is too loud and irritating to the viewers.
To avoid that mistake, you have to simulate yourself as the audience of your video. Try to grasp who your viewers are, and what musical preference they might have. For example, if you create an explainer video for a company trying to promote SEO packages, then the music needs to be classy, warm, and swaying. Smooth jazz with a few notes of funk beats can do the trick. You do not want a score that is too aggressive.
Also, you should not hesitate to collaborate with music score professionals for a project that is worth the effort. You may be fluent in video editing but not in score composing and editing. However, elaborate your idea well before you send your project to the composer so that he/she can translate your idea into music as the way you want it.
On Choosing the Video Themes
Knowledge about political-correctness has become crucial these days. More and more people have become aware of social issues like racism, sexism, LGBT discrimination, etc. One extreme case happened with Dove advertisement in 2017. The company launched an ad that showed a black woman transforming herself to be a white woman. It was deemed as a racist marketing campaign, and it had a global impact toward the company’s brand.
Later on, Dove did explain how the visual representation of the controversial advertisement was purely for aesthetics, and the company does embrace the idea of diversity. In fact, the video tried to highlight how unique everyone is by representing women from several ethnicities. However, the scene where a black woman transformed into a white woman sparked worldwide criticisms because it was insensitive to the issue of white beauty being more superior to the colored skin.